CASHurDRIVE

2009-12-08T06:00:00.000-08:00

CASHurDRIVE along with a Delhi based NGO has started Advertisement on Autorickshaws in Delhi. These advertisement on autos are highly visible and low cost solution for advetisers.

For Advertisers, here are few reasons why one should opt for On Vehicle Advertisement:

Longer visibility of the brand gives it a fair chance to make a lasting impact on the audience and flaunt its potential, instead of giving it a few seconds on T.V. or Radio or a small corner in a huge Newspaper.
This platform is more cost effective than any other form of advertising, considering the long duration for which your brand stays in the public eye, its production and execution.
It's new, attractive, pocket-friendly and just the right platform that your brand deserves.

Vinyl Application...

2009-02-20T05:48:00.000-08:00

Hi Guys,

We receive enormous queries regarding the vinyl wraps everyday from various car owners.So, I thought it would be worth writing on the blog..

Q- What Kind of Vinyl we use?
A- We use the best quality of vinyl available in India and we have a good team of applicators to apply them professionally on your vehicle.

Q- Do we paint the Vehicle?
A- God Promise!! No.. Its just a vinyl sticker which has a wet application process. The vinyls are glossy and laminated so the print quality is not effected by excessive travelling.

Q- Who will remove the vinyl?
A- CASHurDRIVE has application and removal teams, they will `remove these vinyl at the end of campaign.

Application Process- 1 Application Process- 2

So what are you guys waiting for shoot us an email/ call our customer care executive / register on the website and we will get a campaign for your car.

Beware of CopyCats!!

2009-01-25T02:59:00.001-08:00

It has come to our notice that various executives are approaching the car owners with low quality stickers in name of CASHurDRIVE. Please check the identity card and read the contract form carefully before signing up for any such program. Help CASHurDRIVE to bring the real fortune to your vehicle with your cooperation.

Incase of any doubts please call our call center number +91.172.4674082.

CASHurDRIVE Team: Just did It!!

2009-01-25T02:00:00.000-08:00

The CASHurDRIVE Team:

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Raghu Khanna – Founder, CEO
Raghu is a B.tech from IIT Guwahati. He holds the distinction of being a finalist at Phillips Simplicity Challenge which was aired on India’s leading business news channel CNBC and CNN-IBN. It was Raghu’s creative brainwaves that have materialized from thoughts and models into CASHurDRIVE advertising Pvt. Ltd. today.

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Nandan Khanna – Vice President, Sales
Nandan hails from Shimla and is a Software engineer and an MBA from Himachal Pradesh University with marketing as his majors. He has played a vital role in the Strategic Planning and Promotion of CASHurDRIVE since the early days of its inception. He ensures that the client receives the complete proof of performance of their campaign.

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Shobhit Mathur
Shobhit is an IIM Bangalore alumnus who has over 10 years of Industry experience in Client Engagement and Product Life Cycle Management. Over this period, he has held valuable positions with employers like Wipro Technologies and Adaptec India Pvt. Ltd. Shobhit has held fort for CASHurDRIVE in Bangalore region and has been instrumental in lead generation and Client management.

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Vivekananda Babu k.
Vivekananda holds an M.Tech from IIT Kharagpur and is currently the Director of Media Minds House of Brand Promotions. He has the unique distinction of being enlisted in the Guinness Book of World Records for a successful attempt in the year 2007 at Hyderabad.

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Sahadeva Reddy.P
Sahadeva has over 8 years of work experience during which he has worked with various prestigious names like Standard Chartered Finance and the HDFC bank. He is spearheading CASHurDRIVE in Hyderabad.

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Rahul Singh
Rahul hails from Patna (Bihar) and has been a part of the Media Industry for over 7 years and is exceptionally proficient in planning\execution of Promotional Campaigns (both outdoor and indoor) with a backdrop of Quality control and Client Co-ordination. Rahul is driving CASHurDRIVE’s initiatives in states of Bihar and Jharkand with an emphasis on Business generation and conversion.

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Amit Roy:
Amit is a skillful and dedicated service manager with over 6 years of service experience in the financial service industry. He is currently working as Regional Sales Manager (Alternate Channels) for Religare Finvest Ltd. Amit is overlooking CASHurDRIVE Operations in Kolkatta.

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Nishanth Babu

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Advertiser Beat the Downturn using CASHurDRIVE

2009-01-25T01:54:00.000-08:00

Hi All,

Faced with a downturn, many businesses cut advertising and marketing spend. But it's their biggest commercial mistake.

In every recession of the past 90 years, independent studies show that the businesses who increase their advertising spend are the ones who survive the tough times and thrive afterwards.

That's why big shots are still advertising. Make sure you are, too.

Why On-Car Advertising??

2008-12-04T21:58:00.000-08:00

Extended commute time along with increase in the number of people traveling by plane or train, bus or cab, car or bike and on foot generates excellent opportunity for an advertiser to create brand awareness through transit advertising. These displays offer outdoor messaging solutions for the masses. Transit products are visible at all hours, with particular strength during rush hour.

1. Greater reach and frequency:

A large number of people spend most of their time outside their homes. They have an active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena. Since the vehicles are constantly moving on roads, through the high traffic areas, markets etc. the reach of transit advertising is comparatively higher.

2. Targeted audience:

Transit advertising captures the attention of those people who do not have time to read the newspapers at home. It targets the hard-to-reach business audiences, including corporate decision-makers and executive women with high impact ads. Their journey from one place to another exposes them to a number of ads through various transit products.

3. Mobility:
Transit products such as cars are never stationary. They move in and around the city wherein, they provide for a display platform that can cater to a larger target audience.

4. Attention grabber:

Transit advertising is a highly attractive medium of advertising. It attracts the attention of the passengers, on-goers and people waiting on the road side. Be it vehicles wrapped in ads or mobile advertising, all formats of transit advertising are attention grabbers.

5. Greater exposure time:

The prospective audience always gets enough time to grasp the message either because of the longer waiting time or higher commute time. The message displayed stays with the passenger while they travel, giving him more than adequate time to absorb the ad.

6. Captive audience:

The audience in case of transit advertising is captive. While inside a vehicle or at a bus terminal or airport, the audience is mostly sitting idle, hence an impressive creative is bound to catch their eye.

7. Innovative possibilities:

Transit formats have a great scope for innovations like LED lights or illuminated backlit boxes or audio options.

New outdoor format, Airscreen, comes to India

2008-12-04T06:40:00.000-08:00

Source: Afaqs

Today, brands are moving beyond conventional outdoor vehicles and trying innovative new formats to communicate their messages. With the outdoor industry growing sturdily in India, a number of new formats have been introduced by international media companies that see potential in this market.

Recently, German company Airscreen, which manufactures inflatable hoardings, made its way to India. The Products are made out of inflatable polyvinyl chloride (PVC), which can be moulded in the shape of a hoarding.

Purchase prices for the products start at Rs 6.30 lakh approximately for the largest sizes and Rs 1.5 lakh for the smaller sizes.

We are sure that CASHurDRIVE provides a better solution to the advertisers in the time of this meltdown

Media Targetting Specific Groups

2008-12-03T19:02:00.000-08:00

Lets understand our Audience , the target group;

CASHurDRIVE has been helping many companies to Reach out to Target Group. The right customers is a key to a successful business. We at CASHurDRIVE will help you reach out to many such important segments in today's scenario.

Target Group - Housewives

At the end of the day, the wheelboard reaches the house.. The brand is seen my the real decision maker- The Housewife!.

Target Group- Youth

You want to target the demography between the 18-35 years. There is a huge hidden marketing potential in this segment. We provide you vehicles which are driven by the youth- College students, IT/ITES professional, Young Entrepreneur, Advertising Professionals.

Target Group- Rural

Majority of Indian population resides in Rural India. This is a segment which is often ignored by companies, thereby losing out on a huge marketshare. The regular medium of advertising might not be appropriate for this segment and hence needs a lot of intelligent and alternate advertising sources. CASHurDRIVE is also working along with NGOs like SURF(Social Upliftment of Rural Folks) to target the un-tapped rural market.

CASHurDRIVE will soon launch Innovative Advertising Medium on Cellphones, Online Media, Print Media which will be India's first such medium of advertising.

TATA NEN HoTTest Startup of 2008

2008-10-08T01:01:00.000-07:00

Hello,

CASHurDRIVE has been nominated for TATA NEN HoTTesT Start-up of 2008.
To Vote Online for CASHurDRIVE Please CLICK HERE

You can also SMS HOT422 to 56767.

If you have any queries or problems please feel free to mail: support@cashurdrive.com

Cheers!
Raghu Khanna
CEO, CASHurDRIVE

Blogs and Latest News on CASHurDRIVE

2008-10-07T23:11:00.000-07:00

Hi All,

We thank all the bloggers who reviewed CASHurDRIVE and we really welcome your valuable comments and suggestions. You can either send us a comment on our official blog or mail at support@cashurdrive.com

All the online news and blogs about CASHurDRIVE follow inline

CASHurDRIVE Featured in The Brand Reporter Article
After the Rajdhani Express trains, it is the turn of private cars to become moving billboards.

CASHurDRIVE Featured in Afaqs Article
September 3rd, 2008
An ad on your car will get you free petrol

CASHurDRIVE Reviewed by PLUGGD.IN
September 26th, 2008
Get Paid to Display Ads on Your Vehicle

CASHurDRIVE Reviewed by VICKY.IN
August 26ht, 2008
AUTOSTARTUP- CASHurDRIVE.

CASHurDRIVE Featured in MSN INDIA Article
August 26th, 2008
AUTOMOBILE REVOLUTION:Now, get paid to display ads on your cars!

CASHurDRIVE Reviewed by indianwebstartups.com
August 26ht, 2008
AUTOSTARTUP- CASHurDRIVE.

CASHurDRIVE Featured in Business Standard Article
August 26th, 2008
Chandigarh cars to have ads

CASHurDRIVE Featured in Financial Express Article
August 26th, 2008
Your car can get ads & money for you

CASHurDRIVE Featured in Tribune India Article
August 24th, 2008
Engineer turns vehicles into brand promoters

12,800 Car Owners Registered!!!

2008-09-22T00:03:00.000-07:00

Hello,

Within a span of one month CASHurDRIVE has a whooping registration of 12,800 vehicles from all over India.

Also, 500 villages have tied up with CASHurDRIVE for rural advertising. All of you will be glad to know that CASHurDRIVE has 3 regional and one corporate office functional in North India.
Regional Offices: Chandigarh, Delhi and Shimla.
Corporate Office: Gurgaon

Next launch offices will be setup in Mumbai and Banglore.

We have started a dedicated call centers to make registration process more easy. So now you can register with CASHurDRIVE by simply making a call or sending a SMS. If you have any queries regarding registration process kindly shoot an email at info@cashurdrive.com and feel free to contact us at contactus@cashurdrive.com

CASHurDRIVE: Providing Indian Cars Free Fuel

CashURDrive launched!

2008-08-09T03:42:00.000-07:00

CASHurDRIVE is an outdoor advertising firm in India that utilizes private and commercial vehicles for placement of commercial advertising.

Advertisers select a vehicle(s) in the CASHurDRIVE database that match their advertising campaign criteria and CASHurDRIVE places a professionally installed “vehicle wrap” on the participating WHEELBOARD.

The vehicles owner is compensated with Cash or FREE fuel that is loaded with up to INR 2500 each month of the advertiser’s campaign. Campaign lengths run from 6, 9 and 12 months with an option to extend if both parties agree.

Mobile advertising is the fastest growing segment of the outdoor advertising industry with between 30,000-70,000 visual market impressions every day.

CASHurDRIVE allows advertisers the ability to reach the maximum number of potential buyer’s for their product or service in a highly visible and cost effective manner with our WHEELBOARDS advertising campaigns.

CASHurDRIVE does not charge a fee to the driver/vehicle owner. CASHurDRIVE is entirely advertiser supported.

Signing up for FREE at CASHurDRIVE is easy and takes just a few minutes to complete the sign up form. Once selected by an advertiser, you will be contacted by a member of the CASHurDRIVE team.