CASHurDRIVE along with a Delhi based NGO has started Advertisement on Autorickshaws in Delhi. These advertisement on autos are highly visible and low cost solution for advetisers.

For Advertisers, here are few reasons why one should opt for On Vehicle Advertisement:

• Longer visibility of the brand gives it a fair chance to make a lasting impact on the audience and flaunt its potential, instead of giving it a few seconds on T.V. or Radio or a small corner in a huge Newspaper.
• This platform is more cost effective than any other form of advertising, considering the long duration for which your brand stays in the public eye, its production and execution.
• It's new, attractive, pocket-friendly and just the right platform that your brand deserves.

Vinyl Application...

Hi Guys,

We receive enormous queries regarding the vinyl wraps everyday from various car owners.So, I thought it would be worth writing on the blog..

Q- What Kind of Vinyl we use?
A- We use the best quality of vinyl available in India and we have a good team of applicators to apply them professionally on your vehicle.

Q- Do we paint the Vehicle?
A- God Promise!! No.. Its just a vinyl sticker which has a wet application process. The vinyls are glossy and laminated so the print quality is not effected by excessive travelling.

Q- Who will remove the vinyl?
A- CASHurDRIVE has application and removal teams, they will `remove these vinyl at the end of campaign.


Application Process- 1 Application Process- 2

So what are you guys waiting for shoot us an email/ call our customer care executive / register on the website and we will get a campaign for your car.

Beware of CopyCats!!

It has come to our notice that various executives are approaching the car owners with low quality stickers in name of CASHurDRIVE. Please check the identity card and read the contract form carefully before signing up for any such program. Help CASHurDRIVE to bring the real fortune to your vehicle with your cooperation.

Incase of any doubts please call our call center number +91.172.4674082.

CASHurDRIVE Team: Just did It!!

The CASHurDRIVE Team:

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Raghu Khanna – Founder, CEO
Raghu is a B.tech from IIT Guwahati. He holds the distinction of being a finalist at Phillips Simplicity Challenge which was aired on India’s leading business news channel CNBC and CNN-IBN. It was Raghu’s creative brainwaves that have materialized from thoughts and models into CASHurDRIVE advertising Pvt. Ltd. today.

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Nandan Khanna – Vice President, Sales
Nandan hails from Shimla and is a Software engineer and an MBA from Himachal Pradesh University with marketing as his majors. He has played a vital role in the Strategic Planning and Promotion of CASHurDRIVE since the early days of its inception. He ensures that the client receives the complete proof of performance of their campaign.

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Shobhit Mathur
Shobhit is an IIM Bangalore alumnus who has over 10 years of Industry experience in Client Engagement and Product Life Cycle Management. Over this period, he has held valuable positions with employers like Wipro Technologies and Adaptec India Pvt. Ltd. Shobhit has held fort for CASHurDRIVE in Bangalore region and has been instrumental in lead generation and Client management.

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Vivekananda Babu k.
Vivekananda holds an M.Tech from IIT Kharagpur and is currently the Director of Media Minds House of Brand Promotions. He has the unique distinction of being enlisted in the Guinness Book of World Records for a successful attempt in the year 2007 at Hyderabad.

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Sahadeva Reddy.P
Sahadeva has over 8 years of work experience during which he has worked with various prestigious names like Standard Chartered Finance and the HDFC bank. He is spearheading CASHurDRIVE in Hyderabad.

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Rahul Singh
Rahul hails from Patna (Bihar) and has been a part of the Media Industry for over 7 years and is exceptionally proficient in planning\execution of Promotional Campaigns (both outdoor and indoor) with a backdrop of Quality control and Client Co-ordination. Rahul is driving CASHurDRIVE’s initiatives in states of Bihar and Jharkand with an emphasis on Business generation and conversion.

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Amit Roy:
Amit is a skillful and dedicated service manager with over 6 years of service experience in the financial service industry. He is currently working as Regional Sales Manager (Alternate Channels) for Religare Finvest Ltd. Amit is overlooking CASHurDRIVE Operations in Kolkatta.

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Nishanth Babu

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Advertiser Beat the Downturn using CASHurDRIVE

Hi All,

Faced with a downturn, many businesses cut advertising and marketing spend. But it's their biggest commercial mistake.

In every recession of the past 90 years, independent studies show that the businesses who increase their advertising spend are the ones who survive the tough times and thrive afterwards.

That's why big shots are still advertising. Make sure you are, too.

Why On-Car Advertising??

Extended commute time along with increase in the number of people traveling by plane or train, bus or cab, car or bike and on foot generates excellent opportunity for an advertiser to create brand awareness through transit advertising. These displays offer outdoor messaging solutions for the masses. Transit products are visible at all hours, with particular strength during rush hour.

1. Greater reach and frequency:

A large number of people spend most of their time outside their homes. They have an active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena. Since the vehicles are constantly moving on roads, through the high traffic areas, markets etc. the reach of transit advertising is comparatively higher.

2. Targeted audience:

Transit advertising captures the attention of those people who do not have time to read the newspapers at home. It targets the hard-to-reach business audiences, including corporate decision-makers and executive women with high impact ads. Their journey from one place to another exposes them to a number of ads through various transit products.

3. Mobility:
Transit products such as cars are never stationary. They move in and around the city wherein, they provide for a display platform that can cater to a larger target audience.

4. Attention grabber:

Transit advertising is a highly attractive medium of advertising. It attracts the attention of the passengers, on-goers and people waiting on the road side. Be it vehicles wrapped in ads or mobile advertising, all formats of transit advertising are attention grabbers.

5. Greater exposure time:

The prospective audience always gets enough time to grasp the message either because of the longer waiting time or higher commute time. The message displayed stays with the passenger while they travel, giving him more than adequate time to absorb the ad.

6. Captive audience:

The audience in case of transit advertising is captive. While inside a vehicle or at a bus terminal or airport, the audience is mostly sitting idle, hence an impressive creative is bound to catch their eye.

7. Innovative possibilities:

Transit formats have a great scope for innovations like LED lights or illuminated backlit boxes or audio options.

New outdoor format, Airscreen, comes to India

Source: Afaqs


Today, brands are moving beyond conventional outdoor vehicles and trying innovative new formats to communicate their messages. With the outdoor industry growing sturdily in India, a number of new formats have been introduced by international media companies that see potential in this market.

Recently, German company Airscreen, which manufactures inflatable hoardings, made its way to India. The Products are made out of inflatable polyvinyl chloride (PVC), which can be moulded in the shape of a hoarding.

Purchase prices for the products start at Rs 6.30 lakh approximately for the largest sizes and Rs 1.5 lakh for the smaller sizes.

We are sure that CASHurDRIVE provides a better solution to the advertisers in the time of this meltdown