Source: Afaqs
Today, brands are moving beyond conventional outdoor vehicles and trying innovative new formats to communicate their messages. With the outdoor industry growing sturdily in India, a number of new formats have been introduced by international media companies that see potential in this market.
Recently, German company Airscreen, which manufactures inflatable hoardings, made its way to India. The Products are made out of inflatable polyvinyl chloride (PVC), which can be moulded in the shape of a hoarding.
Purchase prices for the products start at Rs 6.30 lakh approximately for the largest sizes and Rs 1.5 lakh for the smaller sizes.
We are sure that CASHurDRIVE provides a better solution to the advertisers in the time of this meltdown
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