Extended commute time along with increase in the number of people traveling by plane or train, bus or cab, car or bike and on foot generates excellent opportunity for an advertiser to create brand awareness through transit advertising. These displays offer outdoor messaging solutions for the masses. Transit products are visible at all hours, with particular strength during rush hour.
1. Greater reach and frequency:
A large number of people spend most of their time outside their homes. They have an active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena. Since the vehicles are constantly moving on roads, through the high traffic areas, markets etc. the reach of transit advertising is comparatively higher.
2. Targeted audience:
Transit advertising captures the attention of those people who do not have time to read the newspapers at home. It targets the hard-to-reach business audiences, including corporate decision-makers and executive women with high impact ads. Their journey from one place to another exposes them to a number of ads through various transit products.
3. Mobility:
Transit products such as cars are never stationary. They move in and around the city wherein, they provide for a display platform that can cater to a larger target audience.
4. Attention grabber:
Transit advertising is a highly attractive medium of advertising. It attracts the attention of the passengers, on-goers and people waiting on the road side. Be it vehicles wrapped in ads or mobile advertising, all formats of transit advertising are attention grabbers.
5. Greater exposure time:
The prospective audience always gets enough time to grasp the message either because of the longer waiting time or higher commute time. The message displayed stays with the passenger while they travel, giving him more than adequate time to absorb the ad.
6. Captive audience:
The audience in case of transit advertising is captive. While inside a vehicle or at a bus terminal or airport, the audience is mostly sitting idle, hence an impressive creative is bound to catch their eye.
7. Innovative possibilities:
Transit formats have a great scope for innovations like LED lights or illuminated backlit boxes or audio options.
1. Greater reach and frequency:
A large number of people spend most of their time outside their homes. They have an active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena. Since the vehicles are constantly moving on roads, through the high traffic areas, markets etc. the reach of transit advertising is comparatively higher.
2. Targeted audience:
Transit advertising captures the attention of those people who do not have time to read the newspapers at home. It targets the hard-to-reach business audiences, including corporate decision-makers and executive women with high impact ads. Their journey from one place to another exposes them to a number of ads through various transit products.
3. Mobility:
Transit products such as cars are never stationary. They move in and around the city wherein, they provide for a display platform that can cater to a larger target audience.
4. Attention grabber:
Transit advertising is a highly attractive medium of advertising. It attracts the attention of the passengers, on-goers and people waiting on the road side. Be it vehicles wrapped in ads or mobile advertising, all formats of transit advertising are attention grabbers.
5. Greater exposure time:
The prospective audience always gets enough time to grasp the message either because of the longer waiting time or higher commute time. The message displayed stays with the passenger while they travel, giving him more than adequate time to absorb the ad.
6. Captive audience:
The audience in case of transit advertising is captive. While inside a vehicle or at a bus terminal or airport, the audience is mostly sitting idle, hence an impressive creative is bound to catch their eye.
7. Innovative possibilities:
Transit formats have a great scope for innovations like LED lights or illuminated backlit boxes or audio options.
