Wednesday, December 3, 2008

Media Targetting Specific Groups

Lets understand our Audience , the target group;

CASHurDRIVE has been helping many companies to Reach out to Target Group. The right customers is a key to a successful business. We at CASHurDRIVE will help you reach out to many such important segments in today's scenario.

Target Group - Housewives

At the end of the day, the wheelboard reaches the house.. The brand is seen my the real decision maker- The Housewife!.

Target Group- Youth

You want to target the demography between the 18-35 years. There is a huge hidden marketing potential in this segment. We provide you vehicles which are driven by the youth- College students, IT/ITES professional, Young Entrepreneur, Advertising Professionals.

Target Group- Rural

Majority of Indian population resides in Rural India. This is a segment which is often ignored by companies, thereby losing out on a huge marketshare. The regular medium of advertising might not be appropriate for this segment and hence needs a lot of intelligent and alternate advertising sources. CASHurDRIVE is also working along with NGOs like SURF(Social Upliftment of Rural Folks) to target the un-tapped rural market.

CASHurDRIVE will soon launch Innovative Advertising Medium on Cellphones, Online Media, Print Media which will be India's first such medium of advertising.

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